Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed titles.
Debuting Wednesday in Fortnite, “Monster High: Paranormal Peril” is a co-op ghost hunting adventure that allows up to four players to explore a mystery at Monster High with twelve characters from the franchise available at launch.
Per Mattel, “A wickedly chaotic curse has been unleashed at Monster High. Explore the haunted halls and use Frankie’s fangtastic tools to uncover clues and identify which of twelve Monster High ghouls is behind the chaos. Could it be Draculaura, Cleo, Clawdeen, Frankie, or Lagoona Blue?”
Developed by Mattel in partnership with Look North Interactive using Unreal Editor for Fortnite (UEFN), the game marks Mattel’s second entry into the Fortnite UEFN creator platform following the August launch of “Masters of the Universe: He-Man Heroes.”
Mattel’s “Monster High: Paranormal Peril” can be played on Fortnite using the following island code: 3449-2677-1935.
Over on Roblox, Mattel is launching its “Monster High” game Oct. 24 as the first step in a larger partnership between the toy brand and the gaming platform that will see games inspired by Barbie, Hot Wheels, Masters of hte Universe, Uno and more Mattel IP.
In the new game, “fans can step inside the haunted halls of Monster High like never before—customizing their pet ‘Creepanions,’ crafting powerful elixirs in Frankie Stein’s Alchemy Lab, and joining Clawdeen Wolf’s pack to fuel the legendary Ghoulstone for fang-tastic rewards,” according to Mattel. “Featuring iconic characters, endless style options, and secrets lurking beneath the school, the experience invites players to team up, show their claws, and discover that monster magic never goes out of style.”
Additionally, as of Wednesday, Mattel’s Polly Pocket and Street Sharks brands are now available on the Roblox License Manager and Licenses catalog — a program that enables IP holders to give Roblox developers access to officially licensed assets for gameplay and fan creations — with Matchbox and Rock ‘Em Sock ‘Em Robots coming soon.
“At Roblox, we help brands spark connections with their communities through imaginative, immersive opportunities,” Stephanie Latham, Roblox’s vice president of global brand partnerships and advertising, said. “With Mattel bringing iconic properties like Monster High, Barbie, Hot Wheels, and Polly Pocket to the platform through custom experiences, our License Manager, and more, fans now have fresh ways to play, explore, and engage with the stories they love—proving how brands can reach next-generation audiences in meaningful and innovative ways.”
While not Mattel’s first large-scale Roblox project (Gamefam developed Roblox game “Barbie DreamHouse Tycoon” for Mattel in 2023, which went on to become a top performer, reaching close to 500 million visits), it marks the first one developed in-house by Mattel and underscores the company’s mission to expand its homegrown digital offerings.
In 2025, Mattel launched more than 20 standalone games and integrations across mobile, console, PC, and in-car platforms and revealed a partnership with OpenAI for further gaming development plans. Next year, Mattel will be launching its first in-house developed and self-published mobile game, though further details on that project are being kept under wraps.
“All the other experiences we’ve had on both platforms were licensed experiences, so we licensed the IP to other partners and they develop the experience and they operate the experience,” Mattel’s senior vice president, global head of digital, Marcus Liassides, told Variety. “We’re proud of those experiences. The Barbie game has close to half a billion visits on there, and we’re very, very proud of that with our partner. But these new games are developed by us. We’re the publisher. We’re putting them out there. We’re funding the development. We’re operating them going forward. And that’s a muscle that we want to build out at Mattel so that we can do this many times for lots of different brands. This marked transition difference for us that we’re excited about. We’ve got lots to learn along the way, but we are learning quickly, and we are starting to apply that learning from ‘Monster High’ onto other games. We have a Barbie game, we have Hot Wheels, Uno and other brands in the IP licensing program. So we’re very, very excited about it, and excited about what that skill and talent in-house will allow us to do going forward.”
Watch the trailers for Mattel’s “Monster High: Paranormal Peril” in Fortnite and Roblox’s “Monster High” game below.
