Rabat – AMG Building, a real estate development company based in Marrakech, Morocco, has introduced a mobile application designed to make construction project management easier for clients. The app provides a platform for clients to follow every stage of their projects, from planning to completion.
It is particularly useful for international clients in Europe, North America, and the Gulf, who cannot visit project sites frequently but want to stay informed about progress.
The mobile app centralizes multiple functions that were previously handled through emails, phone calls, or in-person meetings. Clients can track milestones, approve documents, view photos, and communicate directly with project managers.
Notifications alert clients when important updates are available, reducing delays and misunderstandings. AMG Building says this approach reflects its commitment to innovation, customer service, and transparency in the construction process.
“We started with a very specific need: our clients, who were often located far away, lacked reliable visibility into the progress of their construction projects and wasted time in fragmented exchanges via email, phone calls, and messages. AMG Building APP was created to bring order, traceability, and transparency to the entire construction cycle,” said Karim Boukhalf, Head of Digital at AMG Building, in an interview with Challenge.
The app also allows clients to monitor the quality and timeline of their projects. For example, users can see updates on the foundation, structure, electrical work, and finishing touches.
By giving clients access to detailed progress reports, AMG Building aims to ensure that expectations are clear, timelines are followed, and decisions can be made promptly.
This feature is particularly important for luxury residential projects, where design, materials, and finishing quality are closely monitored by clients.
A step forward in remote project management
The mobile app introduces a higher level of convenience and oversight for clients. Technology is incorporated into every stage of project management, allowing real-time monitoring and potentially reducing errors that may occur when communication is fragmented.
For international clients, the app offers a way to check updates, approve decisions, and ask questions without the need for travel.
Industry experts note that mobile applications for project management are becoming standard, particularly for companies serving global clients. By implementing this technology, AMG Building positions itself as a modern and forward-looking company.
The app also supports project managers in maintaining organization and providing individualized attention to clients, potentially improving the overall client experience.
AMG Building is known for developing high-end residential projects in Morocco. Its portfolio includes the Ambassadeurs Collection and Le Petit Ambassadeur, which emphasize luxury, quality, and contemporary design.
The company highlights client satisfaction and uses technology to enhance transparency and efficiency. With the launch of this app, AMG Building strengthens its focus on innovation and provides a tool for clients to manage projects effectively, whether they reside locally or abroad.
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